This is a guest post by Rachel Weidinger from Upwell. Thought we would create a branch and discuss how to extend this discussion about "Big Listening" and nonprofits.

Who is doing Big Listening? What tools or techniques? What are your success stories? Challenges?

I also wonder if "little listening" - that is using the free tools can still be valuable to those who don't have the capacity to big listening? I like the model of upwell - very networked nonprofit indeed

Thanks, Beth. I think there is absolutely value in little listening: tracking hashtags in Hootsuite, for instance, or curating content in Storify or Scoop.it. And I still use free tools like Tweetcharts and Followerwonk even though we pay for Sysomos because sometimes a little tool is just easier!