I don't understand why they price text messages so high in the US, it's almost like they don't want people to do it, preferring to keep customers to voice conversations. The cost to deliver a message is almost negligible.
dammit, can't edit title.
You have to realize, text in Indonesia didn't take off until the regulator told the provider that they have to open up interchange. And they charge a lot of money to open it up. Look at how they structure the pricing, all the money goes to the sending provider. Hence I think that's why in the US, it cost consumer money to receive text also.
With the way pricing is structured in the US, I wonder if it prompts people to discourage their friends from texting since they have to pay to receive them. I'd imagine that Americans would probably exchange text messages so much more often if they didn't have to.
The under 35s are more receptive to texting over there and probably not too concerned about the old custom of voice calls since they grew up with mobile phones and more recently as you said, bucket text plans have become available, probably done to to stem the flow of text messaging apps.
You're right, it does discourage texting. Every time you want to sign up for any text notification, there is a big disclaimer to make sure the consumer understand that there's cost associated with it.
And you are also right about the younger generation more receptive to texting. There was an anecdotal story about a 12 years old girl who raked up, I think, around a thousand dollar worth of text messages in her phone bill. This was a couple of years ago.
@avianto is perfectly correct. The telcos charge so much for texts only because they can. It used to be that here in the UK we envied our American cousins their free local calls. But we seem to have much a better deal now. We have almost 100% cellular coverage and most call plans are extremely generous. For example, on my cellular contract - which costs me less than 40UKP/month - my monthly allowances are 5000 minutes free calls to other cellphones on the same provider ('3'), 5000 free texts, 2500 minutes of free calls to other cellphones (regardless of carrier) and landlines and I also get UNLIMITED data, including tethering. Oh yeah, "3" threw in a free iPhone 4s too! Facetime over 3G? No problem and no extra charge.
Thanks for your feedback! Team Branch