Online-only stores are making their way to brick & mortar. Any guesses on when the majority of retail companies will follow this model of online to offline. Are we already there with apparel? (Product vertical plays a huge roll.
The barriers to entry for online are pretty small but the same can not be said for offline. There is a lot of overhead and it's a much trickier game. If we see a lot of online stores flock that way I am guessing a handful will do so and lose big because of it