There is a lot to chew on in Madrigal's profile of the Obama tech team but one bit stood out: The impact of a huge institution (the campaign) making the choice to bring technologists in house and give them the resources the need.

"'The real innovation in 2012 is that we had world-class technologists inside a campaign,' Slaby told me. [...] And yet the technologists, no matter how good they were, brought a different worldview, set of personalities, and expectations. Campaigns ... have their own culture and demands, strange rigors and schedules. The deadlines are hard and the pressure would be enough to press the t-shirt of even the most battle-tested startup veteran."

This left me wondering what newsrooms could learn from campaigns.

I hate to say "disruptive", but I think elections and newsrooms are just starting to feel the truly disruptive force of the Internet.

Organizations that can shed any pre-Internet baggage to accomplish their mission as efficiently as technology will allow will beat all other organizations.

I often think of the idea that Amazon, at it's core, is really just a technology company that just happens to do retail[1]. In some ways, the NY Times is starting to resemble a software company.

In the future, when technology is core to everything we do, many more companies will function more like today's "technology" companies, but we won't call them that. Writing code will just be a matter of course.