new startup Ark was presenting in the TechCrunch Disrupt finals today. I asked them why they leaked acquisition discussions with Facebook to the press. It obviously makes them look more formidable, but it probably also pisses off Facebook.
They had a reasonable answer. But it does raise an interesting question - when if ever should founders leak stuff to the press? When is it helpful? When hurtful? A lot of founders are new to the "game." I think veteran advice would be useful.