What do you think of the new Microsoft logo?

It's about as simple as you could make a Microsoft logo look, other than a logotype set in Helvetica.

I like it.

Yea. I think your piece on it earlier today does say that Microsoft has a serious attachment to Windows, and that it's not going anywhere.

itsmorereal.tumblr.com

Its interesting that it has MORE of an attachment to Windows than the old logo did.

Do you think it's because Microsoft IS Windows, and for the sake of branding, the name "Windows" has to stay?

Its sort of the same question Apple had to answer when naming the iPhone and iPad. Do you continue with the "i" naming convention, or start something new?

Microsoft, has doubled down on Windows, but at the same time, Metro is not what I think of when I think of Windows.

The new logo is eerily similar to this one from a Windows 95 advert youtube.com, I don't know what that says about the company.

I think Microsoft are keeping their options open though - at first glance the logo is a window but it could be four app tiles, but even they are heavily tied to the Windows brand.

Never noticed that! Nice find.

That's a super nice commercial. Would still work today.

Also proves the point of the logo being more about Windows than Metro. The four colored squares, whether they're wavy, use gradients, put at a angle, whatever, mean Windows. This seems like the time to break from Windows, not reinforce it.

It definitely would, a lot more classy than the "To the cloud!" series etc.

Thinking about it now, although the WP7 tile interface was a huge departure from anything they've done before, it's still perfectly in line with the "Windows" brand. Do you think it was intentional? Is it is a problem at Microsoft that they don't want to let go of the brand?

It is a nice bridge from Windows to Metro (or whatever it's called today). Also, I'm not a big fan of Italics so it's an improvement IMHO.

I think it's clear what Microsoft is doing here, and that's creating a uniform design for all their products and services that, in 1-2 years, will evolve into an aesthetic fingerprint - a clear and unique identity.

和win8的风格统一。但是有点过，以至于都没了特色。
It has the same style of Win8, but a bit off.

I'm more fond of the tilted Windows logo that Windows 8 uses. I believe that the tilted logo gives the impression that the company is a bit more future leaning than the straight Windows.

static.ibnlive.in.com

Another observation from the video for the new logo youtube.com, I think each tile represents a product of the company - Windows is shown as blue, Office is red, Xbox is green, but yellow is left unexplained, maybe I'm reading too much into this. But what do you think the fourth major product is for Microsoft? I get the feeling it's probably Surface.

Actually Huw, I don't think you're reading to much into that at all. It's a very acute observation.

I believe that yellow is Outlook.

The Microsoft logo is exactly what it should be. Square tiles referencing Metro, different colors for their flagship products, and Segoe as the typeface.

I don't know what another design team could produce that is anymore "right."

Whether or not their subsequent branding will be good or interesting is up for debate, but I think the logo is just what it should be.

Wouldn't Outlook come under Office? (I'm probably wrong, haven't used Office in a while) I could definitely go for that as well though.

I think you're right as well Jon, it's a great logo, I just feel the plain type "Microsoft" is playing it safe. I would have actually preferred just the tiles.

Well, that's a page straight from Google's playbook.

It's nice. But it's so much less interesting this: minimallyminimal.com

I saw that and it looks great, but it would be very ballsy to do it, and sadly Microsoft just aren't very ballsy. I also think that concept just isn't very friendly, it's very classy, but it isn't friendly, the logo they have chosen sort of is. Even look of Apple they've taken the colour away from their logo but it's still a vey playful logo with the bite out of the apple, I honestly thing Microsoft have struck a decent balance with the new logo. It's good enough.

Definitely agree that the tilted logo was better but I am also positive in the sense that Microsoft seems to be finally joining the party in terms of aesthetics and now sees that software is not just function, function, function but also has to be attractive to encourage you to engage with it in the first place. As a long time Apple user I am keen to see how everything pans out, I am platform agnostic and definitely not a fanboy either way.

I think its looking good for Redmond, long term.

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Me gusta, aunque tiene mucho de Apple.
Pero solo el logo esta cool. Windows sigue siendo basura.

It's not strictly true, but it did make me smile:
9to5mac.com

It's a shame they didn't see this (link below) before they put the new logo out there. It does however speak the metro design language, albeit blandly, and without flavour. Do I think they could've made the new logo speak better metro? Absolutely. And I think the Windows 8 slanted logo might've worked better.

I am very happy to see the new Microsoft logo. You don't want a company to walk away from their brand identity. This logo is a perfect blend of old and new. They also did a good job separating their corporate logo from their offerings such as Windows 8 and Windows Phone. Ultimately what matters is the quality of their products and not the logo.

I think it's a step in the right direction.

For Microsoft to claw back some of the market share it's lost to Apple they need to change their image. They need to target the younger demographic that Apple has taken over, and a new, stylish logo (along with the visual style of Windows 8) is a good attempt at this.

I've found this logo chromebygoogle.net

Well, at least apple won't fire a legal action on it.

I think it's greate!

it's nice and it represent what microsoft is now, focused completely on windows brand. I still think microsoft has no future because its CEO hasnt any vision at all. windows is a dead product, PCs are on decline

A couple years ago I found an old, pristine condition Microsoft Product Line brochure from the 1980s. Its interesting to compare their old logo from then to this new one. (As in, how far they've come...) Also interesting to see their entire product line up in a couple pages. Including their Apple ][ offerings!

flickr.com

I definitely find the Windows 8 logo to be more effective than the new Microsoft logo.

My biggest qualm with the Micosoft logo is the spacing between the "Window Logo" and the "Microsoft" text. It just doesn't feel right with the tight spacing the squares. There's just too large of a void.

还不错，中规中矩，没太大亮点，但比上一版要好。

I feel the logo fits perfectly with the uniformity of their products. With Windows, Windows Phone, Xbox, and anything else using Metro, the look and feel matches. Now their logo matches their new direction and look of their products. It makes me feel like a family of services instead of seperate ones.

Some say that Microsoft is using same colors as Google, in this new logo. However, these colors have always been associated with the windows icon, I believe Microsoft is taking back its colors and trademarking it with this new logo!

This was going to be my point Mohamed ^. I just don't see how Microsoft will overtake Google again in owning the red/blue/yellow/green scheme given that we all see it probably hundreds of times a week in relation to google, and maybe a couple of times a day in relation to microsoft.

I agree Kieron, it will definitely be a challenge for Microsoft given Google's outstanding PR and UX/UI muscle. I believe mobile devices using the new windows 8 could provide an ideal platform to start grounding this new logo.

I think it's a bit silly for them to even be trying. Looking at the minimallyminimal thing above shows what can be done when reimagining the thing from the ground up.

I personally think the new Microsoft logo looks sleek and modern compared to the previous one, except it might work better instead as the logo for Windows 8. The current Windows 8 logo feels dull and uninspired. It just doesn't do it for me.