What do you think of the new Microsoft logo?
It's about as simple as you could make a Microsoft logo look, other than a logotype set in Helvetica.
The new logo is eerily similar to this one from a Windows 95 advert youtube.com, I don't know what that says about the company.
I think Microsoft are keeping their options open though - at first glance the logo is a window but it could be four app tiles, but even they are heavily tied to the Windows brand.
It definitely would, a lot more classy than the "To the cloud!" series etc.
Thinking about it now, although the WP7 tile interface was a huge departure from anything they've done before, it's still perfectly in line with the "Windows" brand. Do you think it was intentional? Is it is a problem at Microsoft that they don't want to let go of the brand?
I'm more fond of the tilted Windows logo that Windows 8 uses. I believe that the tilted logo gives the impression that the company is a bit more future leaning than the straight Windows.
Another observation from the video for the new logo youtube.com, I think each tile represents a product of the company - Windows is shown as blue, Office is red, Xbox is green, but yellow is left unexplained, maybe I'm reading too much into this. But what do you think the fourth major product is for Microsoft? I get the feeling it's probably Surface.
The Microsoft logo is exactly what it should be. Square tiles referencing Metro, different colors for their flagship products, and Segoe as the typeface.
I don't know what another design team could produce that is anymore "right."
Whether or not their subsequent branding will be good or interesting is up for debate, but I think the logo is just what it should be.
I saw that and it looks great, but it would be very ballsy to do it, and sadly Microsoft just aren't very ballsy. I also think that concept just isn't very friendly, it's very classy, but it isn't friendly, the logo they have chosen sort of is. Even look of Apple they've taken the colour away from their logo but it's still a vey playful logo with the bite out of the apple, I honestly thing Microsoft have struck a decent balance with the new logo. It's good enough.
Definitely agree that the tilted logo was better but I am also positive in the sense that Microsoft seems to be finally joining the party in terms of aesthetics and now sees that software is not just function, function, function but also has to be attractive to encourage you to engage with it in the first place. As a long time Apple user I am keen to see how everything pans out, I am platform agnostic and definitely not a fanboy either way.
I think its looking good for Redmond, long term.
It's a shame they didn't see this (link below) before they put the new logo out there. It does however speak the metro design language, albeit blandly, and without flavour. Do I think they could've made the new logo speak better metro? Absolutely. And I think the Windows 8 slanted logo might've worked better.
I am very happy to see the new Microsoft logo. You don't want a company to walk away from their brand identity. This logo is a perfect blend of old and new. They also did a good job separating their corporate logo from their offerings such as Windows 8 and Windows Phone. Ultimately what matters is the quality of their products and not the logo.
I think it's a step in the right direction.
For Microsoft to claw back some of the market share it's lost to Apple they need to change their image. They need to target the younger demographic that Apple has taken over, and a new, stylish logo (along with the visual style of Windows 8) is a good attempt at this.
A couple years ago I found an old, pristine condition Microsoft Product Line brochure from the 1980s. Its interesting to compare their old logo from then to this new one. (As in, how far they've come...) Also interesting to see their entire product line up in a couple pages. Including their Apple ][ offerings!
I feel the logo fits perfectly with the uniformity of their products. With Windows, Windows Phone, Xbox, and anything else using Metro, the look and feel matches. Now their logo matches their new direction and look of their products. It makes me feel like a family of services instead of seperate ones.
Thanks for your feedback! Team Branch