The team @newkind have been working on our definition of what we do for some time now. I was excited to hear your definition of "values" as our thoughts are aligned similarly.
We have built a team of great people who want to do, and are doing, meaningful work daily.
One of our practices with clients is working with them to build shared practices as well as working with them to identify a shared purpose that they are working towards. All of this indicates shared values and the culture that is needed to succeed in a purpose driven world and in the social era.
I would love to hear more from Josh, and others, on how they have achieved this with their companies.