Trust is currency. Not a new idea, but it's fundamental to how society is interoperates with each other. US Dollars quote "In God we trust". We do business with systems and relationships based on trust as a middleman.
Online we now consider business development an API integration. Facebook connect, twitter as API, both added tremendous value to themselves proving the value of a platform. Changes to terms of service & rate limits have an immediate impact on our trust of these services.
Founding Pairwise pairwi.se , building on the axiom of transparency, the business model thesis for Pairwise Group is:
A trusted network that creates transparency between partnerships increases the value of the platform API on which they're built.