I love Star Trek and I enjoy Benedict Cumberbatch's acting, but is this poster worries me a little bit. While it follows the current trend of movie posters showing cities or buildings destroyed into icon shapes, it doesn't scream STAR TREK to me.
Now for some reading of the tea leaves:
Clearly this is Earth. The buildings are recognizable in the background of the poster. The last Star Trek movie heavily featured Earth. I'm ready to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.