“We worried it would be a sub-optimal experience but we found that every single person that came into the apartment bought at least one pair of glasses. A lot of people bought multiple pairs,” Gilboa said.

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The future of e-commerce is both online and offline

photo: (c) 2012 Pinar Ozger pinar@pinarozger.com While the web opened up all kinds of selling opportunities, the future of commerce will be a blend of online and offline channels, said Dave Gilboa, the co-founder and co-CEO of eyeglass brand Warby Parker. gigaom.com Visit link →

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“We worried it would be a sub-optimal experience but we found that every single person that came into the apartment bought at least one pair of glasses. A lot of people bought multiple pairs,” Gilboa said.

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Tweet · 2012-11-07 10:33:11 UTC

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