In this article, Brenner, talks about the "content marketing echo chamber"--essentially, brands that only produce content about themselves. And he advocates taking your brand out of the conversation--which I agree with--but how does relevancy play into this idea? How do you produce relevant content that builds your brand w/o being overly salesy? All thoughts welcome.
We've talked back and forth about this with the DISH blog, which focuses on satellite TV technology. Should we post articles where DISH can contribute to the conversation, or should we discuss things not related to DISH products at all?
On one hand it could give our blog more credibility if we discuss a wide variety of topics, but on the other, if DISH has nothing to say or contribute to the topic, does that jeopardize our relevancy?
Thanks for your feedback! Team Branch
