We're obsessed with creating interfaces, and putting them everywhere. Let's call it the "put a bird on it" effect: slap a UI on something (a refrigerator, a car dashboard, a hotel lobby) and presto! Instantly better. But @goldenkrishna clearly shows how this has taken a turn toward the absurd. By chasing the next screen-based solution, UX is heading down the wrong path. Meanwhile, Pay with Square and others are quietly (or not so quietly) showing how No UI solutions can deliver "natural" experiences without tapping or clicking.
Judging by the response from the twitter-sphere, this clearly hit a nerve. Why? What about it feels so right? And where do we go from here?