I just discovered The Awl app for iPad. It's large type, simplicity in design, and Weekend Companion reading format are intriguing, but what do we think of the content? Something I should add to the reading list?
The Awl is the bestest. As is @Choire.
One of my favorite parts is that I'm always surprised with what I find there. I think a lot of small blogs tend to double down too soon on their "Thing," which makes me only click through if I'm in the mood for reading their type of content. Gawker is a great example of this — I always know, whether I'm reading about technology or puppies, that I'm going to get some prickish, snarky take on it.
Like my most favorite retail stores (e.g. clothing, books) The Awl's edit is always really original and expressive and fun. You never know what's around the corner :)