So the Waze deal seems like BS for now, but it also seems like Apple will have to make some acquisitions in the space going forward to better compete with Google here, no?
It's far easier for Google, Facebook, and Amazon to buy apps, designers, and developers (Sparrow, Sofa, etc.) than it is for Apple to buy/develop modern, robust, scalable services architecture.
Maps already has data sources, but Apple couldn't compile, clean, and verify them all into a great, customer facing Maps product. Likewise, Letterpress took down Game Center, Siri is still network bound and non-predictive, and iMessage and iCloud still feel like they go down more than they should. Add the aging WebObjects technology, and it seems like Apple's backend isn't getting the same forward-thinking attention their hardware an software are getting.
And that problem will be tough to fix, even with acquisitions.