A few interesting articles about the evolution of social properties, from observing 10th grade tech trends (link above) to thinking about the "volatility of platforms: branch.com (link below). I think the author over-reacts to 10th graders love of gifs, etc. I don't think a younger gen's lack of interest in long-form means its obsolete, they just haven't grown into it yet. Also the idea that Facebook was intentionally built "uncool" so it would endure is interesting. Lots to digest here. Thoughts?