I found this new business very inspiriting for BusyKidz as both emphasize community and quality of service. What can we learn from them?
I think it's very smart of them to aim towards a goal of a 'lifestyle' brand as opposed to a product brand. That leaves them so many more open doors when deciding future expansion. I appreciate that they build slowly and 'consciously', looking for organic partnerships and connections in the community, rather than rushing things and forcing relationships that aren't natural and just confuse their brand/image. I think they make a very strong point that happy employees are loyal and contribute to an environment that feels good for everybody - down to the customers. Which reminds me of another good point...that a business is built on repeat customers and repeat customers are driven by loyalty, not simply awareness.