The problem is that there are not good 1:1 metrics of relationships to dollars. How do you measure love? This requires a corp culture that has an intrinsic belief that a relationship/conversation = dollars. It is much easier for corporations to think of content as a product or an asset. Something that has value on the balance sheet. Where do I put conversation on the P+L?
Content as an asset can have systems and processes to manage it. It atomizes to a unit that can be measured. I am not arguing this is right but I understand how companies end up with this thinking.