@Kelly: Is it because you don't believe they raised the money, or you just want to know who is backing the project? If a large VC backed it (say, something like Google Ventures) would that make you less likely to use the platform?
I've got nothing against them for wanting some dough to see their idea through. I'm just a wee bit skeptical that they were able to raise $400k in a matter of that last 5 days. Because there is no unbiased 3rd party auditing the results, they have every reason make sure they reach their goal by any means possible.
If the team knew they were going to miss their goal, modifying a value in their database and keeping the money they had legitimately raised would be a lot easier than actually getting $400k pledged in a matter of 5 days.
I realize it's a harsh accusation on my part, but it's something that could be cleared up in a matter of minutes for backers that care.