What can ad agencies learn from startups regarding agile production? When should we deviate from the cult of agile? What are the barriers in the ad environment and legacy structure? How do you structure your teams?
This is such a good read. When I worked at small shops / startups (<20) agile made a lot of sense. It's harder to see in an agency our size. However, I love their system structure. For a PRODUCT it seems that tribes can be a bit myopic (Twitter, Google, and Facebook have similar structures as well). Agencies like R/GA are this specific. There's no "general" UX position there - there's specializations - mobile application, mobile web, product, and site experience. That pigeonhole structure - to me at least - leaves less room for flexible thinking.