Rewards for Playing Branded Games (on Facebook)

Rachelmercer is talking with

Bud Caddell ✖

Rewards for Playing Branded Games (on Facebook)

The idea is based upon the premise that players can earn real rewards, which are redeemable at Toys'R'Us stores nationwide. To participate in 'ToysRUs Towers,' all they must do is build a department store to their liking, staff them and make profits by upgrading displays and making their store the best of the best.

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Rachelmercer

I'm really interested in this as a potential trend/opportunity.

We're seeing more and more comments around "productive gaming" from Jane McGonigle. Now I'm starting to see it more and more in a branded space. Sure, we've done promotional games before (Tron, Pizza Hero, etc) - but this has a very distinctive 1:1 ratio of time you spent with the brand:rewards for that time.

It's interesting too because it's a toy brand in a space that's not for kids - they're really strongly targeting mom's here - and to some strong success: 150K active users apparently.