I agree that Brandcenter didn't teach us "Digital Thinking." They taught us thinking. Critical and creative thinking. Which is, to me, worth more than all the extracurricular platform research and media strategy in the world. :)
Mary Toves
wants to talk about
Re: What didn't ad school prepare you for?
A LOT. School to me was essentially giving me the ingredients - presentation, design, basic html. Work is where I make the fucking sandwich.
Actual understanding of internal deliverables can be really hard to grasp - in school you're always following a syllabus, there's a checklist you're ticking off.
Knowing what to bring for an internal review versus a regroup versus a client presentation - well that just takes time. Figuring out when it's okay to play outside of the box is also a delicate ecosystem.
Digital thinking is also something I never learned in school (contrary to popular belief). It's one thing to slap a "we'll use Twitter" on a campaign, it's another to understand the social structure or if it's even the right platform.
