What is we also stopped calling it behavior change and just called it change?

In Gary's words - "Ever wonder if there's really some subset of human experience worth calling "behavior?"

I'm not convinced yet, since "behavior change" points to a much smaller subset of all change. I would be okay with habit change or routine change or identity change though.

I would love to be persuaded though.

I think the main vein of thought here is why we use the word behavior at all. Isn't everything a behavior?

I was talking with Steve Dean about this and now I'm staring to think very broadly about this. All behavior(s) might be able to be more aptly categorized as actions (mental, physical, emotional, etc). These action require a subject and an object.

I/we/you (subject) do (action) to/with/for (object).

It's a very simple way to think about things and I'm still flushing it out mentally, but I like the simple nature of it. And if we think that all things are actions then the idea of behavior can fade away and we can start thinking of ourselves as actors not behavors (which should totally be a word).

I like that too.

But one of the things that I like about the word behavior is that it doesn't imply conscious action. It also allows for unconscious action where I/we/you fades away.

And lately I've been thinking that the unconscious maintains a majority of the action pie.

If we limit action change to only that where we are in charge of it, I fear that we'll be playing with a very small part of our lives.

You may be including our unconscious selves in the I/we/you subject, though... correct me if I'm wrong.

and THIS is where is get's interesting!

My gut reaction is that the subject is an all-inclusive term for self and others. Heck even things bigger and broader than people such as governments and institutions are subjects.

I don't think I put actions as only things that we are in charge off. Hmm... need to flush this out more.

The phrase "behavior change" is an intuition pump: en.wikipedia.org

I love that idea of an intuition pump, and am coming around to the idea of "behavior change" as a meaningless and maybe counter-productive term. I'm not sure yet if it actually is an intuition pump though... it wasn't until I latched onto it that I truly understood the question I was trying to answer: how do we change ourselves? Behavior is the tangible, measurable output of belief and identity. But you can't change the tree by messing with the leaves.

"Behavior" helps our intuition to travel along a certain route. We start with one imaginary scene: an animal laboratory. We then go to aspects of human life that resemble a laboratory, such as a casino. Then we go to scenes that don't resemble a laboratory at all, such as person standing in their own kitchen. If we travel quickly enough, we can manage to forget how different the place we've come to is from the place we've come from. But we are vulnerable to sudden failure when our intuition pump fails under pressure.