THIS 37 SIGNALS MODEL.

IT GOOD ONE IF DO RIGHT.

IF BUILD OWN PRODUCT ORGANICALLY GROW FROM CLIENT WORK, THEN IT EASY.

IF BUILD OWN PRODUCT MAKE CLIENT WORK MORE EFFICIENT, EFFECTIVE, THEN IT EASY.

IF BUILD OWN PRODUCT ALWAYS PART OF BUILD FOR CLIENT, THEN IT EASY.

IF BUILD OWN PRODUCT IS JUST COMPETING CLIENT THAT NOT PAY AS WELL, YOU DOING IT WRONG.

WEIRD. IT NOT AUTOMATICALLY ADD TO YOU TO DISCUSSION OF OWN QUESTION?

yeah it's dumb that I have to add myself to this - the model we're debating is 37signals do it for something we need - and the app we're planning is an extension of what we do as consulting anyway. We have on partner though who doesn't want to "serve two masters" and split time between the two. That's the challenge

BY PARTNER YOU MEAN ONE OF FOUNDING TEAM?

EVERYONE NEED TO BE IN SAME BOAT, OR YOU GOING TO SAIL TO DIFFERENT PLACES.