Eugene Borukhovich
wants to talk about
Eugene -- re. 1: as far as chronic disease management goes, communities of interest (e.g. the diabetes online community in its many guises) dictate the adoption of devices. The release of new pumps, monitors and #dtech is met be a wave of reviews, and products seem set to survive or perish on the assessment of their utility by their users alone. This is a postmarketing marketplace. Really, no-one seems to care about traditional marketing messages. The users are way ahead of the industry in this regard.
completely agree here and I really think we are saying the same thing but the subtle difference (without knowing all adoption statistics) is that the users that you describe are the early adopters who are passionate about managing their disease - i.e still ePatients but not the masses
Thanks for your feedback! Team Branch
