Up until now, folks who wrote for the Acme Times were "thought leaders" in their respective fields. They were experts, we listened to them, because information didn't spread (in a given field) without passing through them. Publishers – big "P" – controlled the spread of information.
They don't anymore, and I think it's about time we stopped holding Professional Pundits on a pedestal.
I want to hear analysis from people who have first-hand experience and battle scars, even if it's via an ugly personal blog.
Publishers (big "P"), keep your fancy CMS, pretty branding, and comments sections. I don't want to hear what your Tech Writer thinks about what that company just did, he/she is a twenty-something yr old being paid to drive traffic.