This was recommended at the Google sesh. I've never read it, so I'm going to give it a gander. If anyone is interested, we could do a FROYO book club sesh at the Stepford Wives Pavilion next Friday afternoon?
I was on a call with Google yesterday, and they estimated that they could accomplish our video-overlay-shopping experience in 3 weeks. And our developer practically shat himself.
I love this mentality, I love the rapidity of this. BUT Half of our problem in the industry we work in is that I think that our work REQUIRES polish before being presented to a greater audience. Otherwise the old-man-head-honchos won't understand or will tear it apart. While Picle did great within in the industry, it never necessarily gained traction as an app - because it alienated an initial userbase because of it's very gritty make-it-and-break-it rapid development structure.