This was recommended at the Google sesh. I've never read it, so I'm going to give it a gander. If anyone is interested, we could do a FROYO book club sesh at the Stepford Wives Pavilion next Friday afternoon?

I was on a call with Google yesterday, and they estimated that they could accomplish our video-overlay-shopping experience in 3 weeks. And our developer practically shat himself.

I love this mentality, I love the rapidity of this. BUT Half of our problem in the industry we work in is that I think that our work REQUIRES polish before being presented to a greater audience. Otherwise the old-man-head-honchos won't understand or will tear it apart. While Picle did great within in the industry, it never necessarily gained traction as an app - because it alienated an initial userbase because of it's very gritty make-it-and-break-it rapid development structure.

I believe that a lack of polish is one of the reasons Riddlr didn't perform great here. People didn't understand the idea of an Alpha version.

But I believe in prototypes.

I believe that they're a great way to sell the kinds of ideas we have, and that they don't necessarily need to be crazy elaborate or polished to get an initial idea across. They can be anything from animated wireframes to simple php scripts hacked together. I think we need to create a culture where prototypes are accepted/understood here. They help us see potential problems and they do help sell ideas.