I think the best approach is just to name your personal biases and be aware of them. I don't believe it is possible to Go Clear and remove all biases by eliminating the Reactive Mind. And it's good to surround yourself with folks who have slightly different but compatible biases. Which is a good non-altruistic argument for heterogeneity.
Personal Biases: Good or Bad for Social Product Design?
- On one hand, we are taught to build products which delight us (the builders).
- On the other hand, since they delight us it don't we risk them not delighting everyone else? By definition, the fact that we build social products on the Internet makes us unlike everyone else! (We're a little weird.)
- There are arguments both ways: Instagram came out of a check-in clone because they noticed photo check-ins had a lot of engagement (that, and the realization that the iPhone was a networked camera). In contrast, Facebook and Twitter seem to have been founder obsessions.
- So when designing social apps should we embrace or shy away from our personal biases? Are they helpful or hurtful (if we had to generalize)?