Aren't they going to have the same problem that China has (except gender opposite?) Men tend to die before women, in many instances 10-20 years before their spouse passes. This leads to a more promiscuous geriatric population.
My grandmother thought that the touch screens on TV were fake. She books her airline tickets over the phone (despite a $15 fee), and owns a burner cell phone. I don't know how they expect to capture the elderly, unless they're talking a 5-10 year future market.