Guys, the GIF wars! One of the things that has fascinated me about the recent resurgence of animated GIFs has been people's passionate divisiveness when it comes to the pronunciation of the word itself. Hard g versus soft g, brother against brother! For some reason, we really, really care about the difference between "giff" and "jiff." And this seems unfortunate, because what are animated GIFs good for besides BRINGING PEOPLE TOGETHER IN PEACE AND JOY AND CATS?
So I'm wondering: How do you pronounce GIF? Why do you pronounce it that way? Why is your way superior to the alternative?