Native advertising - Branch

Giorgio Fontana wants to talk about

Native advertising

Online advertising is going through a period of profound (and painful) change. As now seems all too obvious, the classical banner does not work very well both in strictly practical terms (difficulty in viewing, collapse of the click-through, problems for the mobile experience), and a conceptual point of view, as well explained by Jakob Nielsen (display advertising attempts to import a top-down tool typical of offline advertising on of an interactive environment - the web).

web-target.com Visit link →

Giorgio Fontana

Lots of talk about it, recently, as a lifeline for online advertising. What do you think about it?

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