Market to all the Things! - Branch

James Gunter is talking with

Michael Yessaillian ✖

Market to all the Things!

For any small business or startup today it's tempting to think that everyone will want your product all the time. You're passionate about your product and you think everyone should want it. And it makes sense that you want everyone to want your product all the time-that's how you make piles of cash, right?

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Does focusing your marketing to your key customers limit or expand your business?

Michael Yessaillian

Perhaps it limits your business by alienating other possible customers.

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Josh, Cemre, and Hursh

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