When launching a product to the public should you try to make a big splash, with as much press as possible? Or is it smarter to slowly roll out access to a small subset of people on your waiting list, and let buzz build organically?
Rolling out to people slowly is great because you get user feedback before the masses come in. But if the feedback isn't great, and people are public about complaints, it can still hurt you a lot. The specifics always matter when I give advice on this. And of course if the product sucks it doesn't matter how you launch it, you aren't going to fool people.
Some of the best launches I've seen are on stage at TechCrunch Disrupt. If the audience and judges like it the press does, too, and you can create a lot of buzz very quickly.