roarmag.org
"Now, with the advent of the Internet, a huge shift has occurred, which is at least as pivotal as the invention of the printing press. The move from centralized mass media to interactive digital sharing of information has opened up a whole new world of possibility. In this digital age, with unlimited and almost zero-cost of copying, everyone can create content and share it. Distribution is carried out through crowd-sourcing based on grassroots peer-to-peer resonance and affinity, in the form of the viral meme, re-tweets and file sharing."
