Okay. I will lay some cards on the table on the currently argument-inducing arena of writer pay. At The Awl, essentially what we pay in total for freelance pieces is 10% of *gross* site revenue. Overall it might be more than 10%. (And I do not mean 10% of net revenue, mind you, which is a radically different number than gross.) I do not know if this is fair or right. I do not know if it scales appropriately for either side, ours or the writers. (That's actually an important consideration, not an idle one; if it scales too poorly for our side, guess what, The End.) But still I find it dissatisfying.
How do we assess what online freelance pieces should cost per publication?