As Spotify continues to move from the fringes to the mainstream market, it’s worth reflecting on how the online music service has changed how many of us listen to music...
Thank you to everyone who took his or her time to contribute to this Branch discussion. It could take years before we truly understand how Spotify changes the way many of us listen to and discover music.
As Paul Resnikoff, the founder of Digital Music News, told me in a another Branch discussion, the reality is that the first four million subscribers to Spotify will be different from the next four million, i.e. less fanatical and engaged. And that's assuming that there really are that more people interested in paying for Spotify, and that the business model is sustainable enough to support the company.
Certainly, there are many more people who use the service for free, but we don't know enough about how casual listeners use and view Spotify. In many ways, the ideal of accessing an unlimited supply of music for a monthly fee is a fanatic ideal and we stand to learn what if that will ever translate to the mainstream consumer.