Entrepreneurs and startup founders want to learn from customers about their needs and abilities to come up with sustainable businesses. Let's get more detailed here. Many people talk about methodologies such as user research, usability testing, etc. I'm interested in figuring out what are the most important **questions** entrepreneurs want to answer with UX research.
What is one question you as an entrepreneur or startup founder want to answer based on research with existing or potential users of your product?
[If you think of others who are perfectly suited to join this discussion, feel free to add them]