The steps outlined in Charles Duhigg's latest book are as good as I've seen on being fairly realistic about the challenges of changing habits.
It made me wonder though, is behavior change suffering from its own marketing? Can we be more honest about the cost of behavior change to our users? If so, how? Just saying "it's really difficult" is disingenuous. I think it's more difficult than that.
Would love feedback on this blog post: