What is the very best time to send e-commerce newsletters in your experience? And why? We tend to believe that such e-mails should be sent in early morning, however there are statistics showing that most sales on the internet happen in the evening... What is your take on this subject?

An interesting article on the best time to send emails attached. Maybe more tailored to B2B emailing, but perhaps still relevant.

In my experience though, emails sent in the morning may not get our full attention - certainly emails that arrive before typical waking hours don't get any action from me in the morning!

My personal findings from email marketing is that those that we send out at the beginning of lunch tend to produce more responses than those sent at any other time.

I think optimum timings for these things depend on your intent. Any call for action emails should be sent out at lunchtime or towards the end of the working day. If you want to ensure it's read, early in the morning is best.

Thoughts??

It probably also needs to be localized. Responses depend on local customs: do your user eat @ the office and/or are likely to be at the computer, ipad, smartphone at that time? I wonder...

Ciao Cristina,
first, if you're working in international environments segment by country it's a must. Then...
At 100100 we use a process we call "parametrized experimentation".
Every process we apply we take care alot about its "measurability". A process that it's not measurable it's not a good process (mostly). As a consequence, if is delivery time what you want to tune:
(segment by country then...)
1 segment by small contact groups by the unit of time you want to check (day of the week, hour of the day, etc etc)
2 send
3 check inbox target activity
4 tune
5 qualify the cluster better
Learn and next time you'll be more efficient starting immediately.
We also test subjects through Adwords testing etc etc. But this is another issue. :)

difficult to say. maybe wrong to guess. i vote for A/B test, tracking opening and CTR. trend I see seems to prefer "morning and not monday" but, again, i think a little test is the best option.

Thank you all so much for replying. I have a lot of work to do, now!!
Jokes apart, this question also helped me understand how branch.com works and, IMHO, it is really not a bad way to hold "open" conversations with people about specific subjects.
Thanks again and have a great weekend! :))

Ciao Luke. Nice to meet U.
In the intersting article that Luke suggests there are some variables that are influenced a lot by local habits.
They're evidently speaking about US and it's internal market.
But what when in Italy or China? What about italian (or chinese) habits about when and through which apparel italians read e-mail? Anyway, test is the best option... :)