Alexis's post on Dark Social has sparked a number of opinions on how the web (analytics companies) has been categorizing email, IM, etc. convos as direct traffic and Chartbeat's switch to adding those "article" links (e.g., theatlantic.com/landingpage/superlongclearlydidnttypethisinabrowserarticlename) to be categorized as social - making "social" not just Facebook, Twitter, etc. What's your take?

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Dark Social Traffic

Here's a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. theatlantic.com Visit link →

Lauryn Bennett

Alexis's post on Dark Social has sparked a number of opinions on how the web (analytics companies) has been categorizing email, IM, etc. convos as direct traffic and Chartbeat's switch to adding those "article" links (e.g., theatlantic.com/landingpage/superlongclearlydidnttypethisinabrowserarticlename) to be categorized as social - making "social" not just Facebook, Twitter, etc. What's your take?

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Tweet · 2012-10-12 15:47:31 UTC

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