While it is a bit too early to say what Branch is or is not, my first impression generated a question: Could Branch be that missing social link between the CVB / DMO and the consumer?

Using the limited conversation features and UI of Branch, could, in theory, create a new 'online' Visitor Center.

Thoughts?

Maybe.

But then I think--there are chat clients out there that integrate with social media AND can be hosted right on your website (with an archive FAQ). I don't think state DMOs (and some CVBs) take advantage of that very often (save Florida and our friend Mo's Oregon) due to cost and the fear of negative reviews being placed permanently on site. Regardless, I'm not sure that Branch really works any differently then those chat clients...except for the fact that you can invite people into the chat.

Frankly, seems to me, that brand recognition is going to be the factor here. If Twitter can get folks to start using branch as a consumer tool--then yes--I think Branch could be one to watch. I think Quora shot themselves in the foot by making it a tool for "experts." God knows everyone's afraid of an expert these days.

That's the key, Stephanie -- getting the adoption as a consumer tool. We COULD see Branch as a great tool down the road ... or it could be a solution desperately in need of a problem.

I spent a few minutes looking around at Branch yesterday, but didn't have an official invite until today. So far, I don't understand how it's much different than Quora...it'll be interesting to ee how it all plays out once more people jump on though.

Great points all. Competition, adoption, education...all pieces of the puzzle that Branch will need help solving.

I asked the same question on Quora, when it launched. Not sure there is a huge difference between the services, except for the Twitter support.

If Branch can acquire wide-adoption and prevent becoming a Yahoo! Answers meme, it might be the right location for DMO / CVB engagement.

After all, we are just answering questions.

Well now we know what happened to Quora: bing.com