This is a sort of trend I'm recognizing. Choas v. Serendipity. People are more willing to devote their expendable incomes to chance.

I signed up for Whimseybox and the Rumpus. I'd sign up for this, too.

I'm friends with Darius who made this (he's from Boston) so if there's any partner/code interest just let me know.

This trend is noticeable in a lot of the subscription services too - Birchbox, Trunk Club, etc.

It's something that WalMart as a brand has also jumped on board for with their Goodies subscription service.
goodies.co