Would love opinions on how the article was weighted? Fair or not - will analytics be able to catch up with the criticism?

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Can Social Media Sell Soap?

ONE morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time. While the pontiff had been issuing his traditional encyclicals online, other world leaders were venturing further, onto Facebook and Twitter. nytimes.com Visit link →

Jared Hendler

Would love opinions on how the article was weighted? Fair or not - will analytics be able to catch up with the criticism?

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Tweet · 2013-01-07 17:56:13 UTC

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