To say that today's advertising is driven by numbers is just wishful thinking. But can *just* numbers drive success in the ad world?

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Can Social Media Sell Soap?

ONE morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time. While the pontiff had been issuing his traditional encyclicals online, other world leaders were venturing further, onto Facebook and Twitter. nytimes.com Visit link →

Omarrr Rodriguez

To say that today's advertising is driven by numbers is just wishful thinking. But can *just* numbers drive success in the ad world?

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Tweet · 2013-01-08 03:32:09 UTC

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