Yahoo is in rough shape. Like many classic web 1.0 brands, it never really made a clear transition to the modern consumer internet. For years now no one -- either in or outside Yahoo -- seems to know what Yahoo is (or should be). It's had a revolving door of CEOs, and its stock price hasn't really moved since the crash of 08. At best, they're treading water. But there's clearly a huge opportunity.
Cue Yahoo's freshest CEO (in every sense of the word): Marissa Mayer, the industry rock star credited with Google's early laser-focus on product, clarity, and design. And focus should probably top of the list of things Yahoo needs most right now. Win.
But I think the burning question is: can Marissa save Yahoo? Really, can anyone save Yahoo?