Ryan, true. And, historically, I think I have agreed very much with the "we can build a brand if we just try hard enough" outlook. However, lately, I've been wondering if we're barking up the wrong marketing tree.
For example, now that we're building our own brands (cabletv.com, hsi, etc.), do we just let them do all the heavy lifting as far as branding goes and refocus our efforts at becoming as closely aligned with individual brands as possible? They'll be funneling traffic and sales our way anyway--and mostly from non-branded search terms or people who are looking to compare services--which most of us can't do on our individual brand sites. So, why compete brand-wise with that?
Tanner, I know you'll have something to say about that.