The Blue Bottle lover in me thinks this is great, but I'm also somewhat skeptical that Blue Bottle can scale very far beyond their markets in large cities.

I see them as a place that offers a simple (and tasty) alternative to the mass-produced Starbucks cup for people who actually care about good coffee and not just getting a sugary milk drink. But will that appeal to enough people to get them into the mainstream market, or will they have to start offering a wider variety of drinks (Pumpkin spiced sugar-milk, anyone?) that places like Starbucks have trained people to like?

I think this is great. This funding event could be the start of the next Starbucks level company. The blueprint has been established and bluebottle just needs to focus on maintaining quality and a far better in store experience to make it work. They don't necessarily need to open a bluebottle on every corner, just make the experience of buying great coffee memorable.

Ah..Blue Bottle. As an aspiring barrista (if this startup doesn't work out, or once it does), they are the most scientific of any coffee house I've visited. Want to know the recommended number of grams or seconds per pull? Go to their website.

Because of this approach, I think they actually could scale well. But, unlike other coffee houses, your coffee is always exactly the same - have you noticed that?

Great points Jack. Makes me think of TCHO chocolates who uses technology and ethical sourcing to make super delicious chocolate.

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