After nearly four years since the last redesign BBC tv (bbc.in) have launched with a focus on being responsive, adaptive and available on a multitude of devices — bbc.in.

Ensuring users can access content anytime and anywhere that is convenient for them makes sense in the ever growing mobile/tablet world. Yet, is being responsive enough for users? Is it not just expected? Is there more?

What about triage, the balance between serendipity and personalized content, focused content et al. If responsive designs tackles the problem of accessing content, what steps are being taken to ensure content is worthwhile for the user to experience not just find?

Would love to hear and share thoughts, ideas and opinions.

Initially I was quite critical of the site and it's approach to responsive, normally the BBC have been leading the way with engaging users and making the content relative, however I feel there is a lost translation between what is responsive and what is fluid.

Responsive is more than the grid changing based on different devices, but providing the ability to cater for user requirements e.g on mobile device the 3 line icon which insinuates further options wpuploads.appadvice.com.

I think this a great starting point and approach especially with so many internal politics to have to content with, which is why I think my initial criticism was overly critical its a shame these politics obstruct the improvement of internet rich experiences.

Here is a good example of how responsive works with change in nav unitedpixelworkers.com

I agree, it is a great starting point. Emphasis on 'starting point'.

When reading through the process and updates shared on the BBC site it is apparent that these steps have huge benefits for the team at BBC in order to maintain and deliver content to users. Yet, it seems to overlook one key component, is it worthwhile for the user.

An example, the prominence of serendipity on the homepage. With a focus on the user story 'I don't know what I want' hence discovery. There is also support for the 'i know what I want' user story behind the TV guide.

Unfortunately, this does not seem to address the main user case of 'I kind of know what I want'. The ability to saddle the two areas and give more personalized serendipity on the homepage...

To elaborate further.

Wouldn't it be great to pepper the homepage with a mix of 'Best of', 'Most popular' and 'suggested for you' based on previous content experienced. A user would then have reason to return to the website (rather than defaulting to search) and experience a more tailored discovery experience. One that is personalised and more worthwhile.

It could be in the pipeline. It is actually a feature on iPlayer. Either way, it is not explicit enough to instill value to return here as a portal to content rather than just go directly to it.

Maybe I was expecting too much, it would have been great if it became 'your BBC'. Today, I just see it as an edited contents page you could find in your weekly TV guide.

I like the effort that netflix makes for suggestive content, the more you use it the more content becomes relevant.

Reserving content to a profile to view later would be another avenue explore, with casual browsing it nice when the user can add to a "my BBC" area so I can return to favourites at a later date.