With content to evidence it, heritage is nothing but a cheap farce. It refers to a historic weight and ethnographic richness behind a brand. In other words, heritage is part of an education. A person aware of heritage attributes additional meaning to her clothes beyond immediate aesthetics.
Heritage can be understood implicitly in many ways. Hermès is a perfect example, from word of mouth to the docu "Les mains d'Hermès." Young brands throwing around the word heritage is like a dinner host proclaiming he is "cultured." Yet, his walls are bare, his library is hollow, and later on you realize, he has never left the village.