Can people actually be serious about Locals? Check out Bryce James McNeil’s 2009 dissertation: “Building Subcultural Community Online and Off: An Ethnographic Analysis of the CBLocals Music Scene”
Mini abstract: An historical examination of the CBLocals music scene in the summer of 2006, located in Cape Breton, Nova Scotia, Canada. This study analyzes the CBLocals website as a cultural infrastructure of a music scene and thus positions itself to advance pre-Internet arguments about scenes. This dissertation argues that on the one hand, the Internet changes how music scenes function by increasing accessibility and mobility. On the other hand, it has left the social composition and ideological outlook of music scenes unchanged.