Any good ideas on using Branch?

It's too early to see the true power of Branch. But just yesterday, I took it for a test ride when I shared a link on Branch, and talked about it with my friend. It was fun just trying it out. on.branch.com

But a few things that I may see Branch being useful for.

1. Just talking to a friend about something I saw over the internet, but I don't want to post it onto his/her wall.

I'll come up with more soon…

The discussions I have with my friends tend to divert as the conversation progresses, with the branch out function we can divert from the topic but still continue the or revert back the previous topic. This is something I am looking forward to in branch.